B2B on Shopify

The commerce platform your B2B B2B customers customers deserve deserve

Shopify helps manufacturers, wholesalers, and distributors quickly deploy the best self-serve purchasing experience at a surprisingly low cost.
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Shopify named a Leader in 2024 Forrester Wave™: Commerce Solutions for B2B

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Meet the changing demands of buyers

Today’s B2B buyers are digitally native. Use intuitive, self-serve features to keep their business.
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Bring your tech together

Use Shopify's APIs to integrate with any ERP and tech stack to create custom solutions.
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Launch fast, reduce costs

Get up and running quicker with the best total cost of ownership in commerce.1

Selling B2B

B2B designed for manufacturers, wholesalers, and distributors

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Today’s buyers demand a better self-serve experience

Scale your operations by letting customers make quick bulk purchases and manage their accounts through an intuitive, customizable portal—all while enjoying a personalized experience with custom pricing, product publishing, quantity rules, and payment terms.

Storefronts for however you build

Design and deploy powerful storefronts with personalized content. Choose from out-of-the-box themes, build custom with Liquid, or go headless with our storefront and customer account APIs. The choice is yours.

Your sales team, now online

Enable your team to place orders and access information for their assigned accounts with permission levels specific to your business. With Shopify as your central hub for orders and reporting, sales reps can focus on closing deals instead of manual entry.

up to 33% more self-serve orders

Within 12 months after adopting B2B on Shopify.2

up to 36% lower total cost of ownership

When compared to major competitors in North America.1

$1.7B R&D spend in 2023

Make your next replatform your last with Shopify’s commitment to R&D.

Endless Integrations

Your tech stack, your way

B2B storefront and features including apps, bundles, and automation.

Powerful features at your fingertips

Access top B2B features including workflow automation, custom discounts, advanced analytics, and the largest app ecosystem in commerce.
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Infinite customization and flexibility

Elevate operations with an extensible checkout, buyer portal, and the largest app ecosystem. From custom logic to app-based customizations, you’ll have everything you need to sell B2B.
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Integrations done right

Connect your ERP, CRM, PIM, and more with seamless, real-time integrations from Acumatica, NetSuite, Microsoft Dynamics 365, Celigo, and more.

Speed and Efficiency

Launch quickly. Scale efficiently.

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Go live fast

Test, iterate, and ship new B2B experiences at startup speed with a composable framework that fits into your existing workflows.

Cut development costs

Increase productivity and reduce costs with an intuitive platform and no-code customizations, or build with Shopify’s incredible API breadth and powerful CLI.

A platform designed for omnichannel sales

Effectively sell to each of your customer segments through their preferred sales channel from a single, unified platform that brings more of your business online.

B2B features

The features you need, built right into the core of Shopify

Personalized buyer experiences

Personalize your storefront, checkout, and accounts experience for each customer.

Company profiles

Represent multiple buyers and locations with unique payment terms and user permissions.

Customer-specific catalogs

Offer a curated buying experience with product catalogs assigned to a specific buyer or location.

Quantity rules

Create customer-specific conditional rules for products and variants, including minimums, maximums, and increments.

Volume pricing

Easily implement quantity price breaks to get your customers buying in larger quantities.

Store personalization

Optimize the B2B experience by surfacing relevant content to the right audience in one store.

Headless storefronts

Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack.

Custom B2B solutions

Build the solution your business needs with our suite of B2B APIs and compatible apps.

Customizable buyer portal

Use apps to customize the customer accounts experience with new features and functionality.

3P authentication support

Offer customers a consistent login experience across all your platforms by enabling your existing identity provider.

Optimized workflows

Modernize your operations with powerful automation tools to streamline processes across all your brands and sites.

Workflow automations

Shopify Flow, our proprietary automation tool, now does more for B2B with support for companies and company locations, so you can automate new account setup, send invoices, and more.

Company account requests

Using Shopify Forms, add a customizable account request form to your store. Submitted information is automatically saved as a company.

Sales rep permissions

Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf.

Checkout to draft

Simplify workflows and quotes with the ability to accept draft orders on your online store for you to review and approve before fulfilling.

B2B-optimized theme

Accelerate your store setup with Trade, our out-of-the-box theme designed for wholesale, and pre-built with our advanced B2B features.

PO numbers

Capture PO numbers on orders and at checkout, which are then visible in the admin, within customer accounts, and on the Orders API.

Unified drafts experience

Checkout customizations now automatically apply to draft orders, ensuring a consistent experience for sales staff in the admin.

Self-serve purchasing

Scale your operations with online buyer purchasing and order tracking for hands-off account management.

Quick bulk ordering

Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form.

Flexible payment options

Streamline the order process with manual payment methods, payment terms, and the ability to send invoices for payment.

Easy reordering

Encourage repeat orders by making it easy for buyers to reorder past purchases right from their customer account.

Vaulted credit cards

Speed up payment by securely storing customer credit cards on file for use at checkout, on draft orders, and when paying invoices.

PayPal payments

B2B customers can now pay for orders and invoices with PayPal, with their payments automatically reconciled in the admin.

Custom discounts

Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers.

VAT invoices

Easily generate, store, and display compliant VAT invoices for B2B customers in the EU and UK with Shopify Tax.

Self-serve returns

Allow B2B customers to initiate returns directly through their customer account, and manage returns directly in the admin.

Why Shopify

Built to streamline B2B complexity

With over 20 years of commerce expertise, fast-growing wholesale businesses trust Shopify. In 2023 alone, over $1.7B was invested in commerce R&D.

Lightning-fast innovation

Innovate faster with 100+ new platform updates every 6 months from 2022 - 2024, with no slowdown in sight.

Enterprise scale

Optimize performance on the platform that powers trillions of transactions.

Best-converting checkout

Sell more with a checkout that converts up to 36% better than competitors in North America.3

Established partner solutions
with the best in B2B

Build with confidence. Our dedicated B2B partners are here to help you develop custom apps, integrate custom product catalogs and data, and much more.
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Delight your customers
with transformed B2B

Speak with our team on how to bring Shopify into your tech stack.

Frequently Asked Questions

Can you do B2B on Shopify?

Yes. Shopify B2B is built into the Shopify admin, allowing you to sell wholesale from your D2C store or from a separate B2B store. Set up companies with multiple buyers and locations, offer custom pricing with B2B catalogs, and add quantity rules, volume pricing, and net payment terms. Learn how Shopify B2B works.

Which Shopify plans include B2B?

Shopify B2B is included on the Basic, Grow, Advanced, and Shopify Plus plans at no extra cost. Most B2B features are included on all four of those plans, including companies, catalogs, net payment terms, self-serve ordering, and Shopify Flow automations. Shopify Plus adds unlimited catalogs, catalogs assigned to individual companies for customer-specific pricing, and deposits and partial payments. B2B isn't available on the Starter or Retail plans. Compare B2B features by plan.

How much does Shopify B2B cost?

Shopify B2B has no separate fee. It's included in the price of the Basic, Grow, Advanced, and Shopify Plus plans. See plan pricing.

Is Shopify good for B2B?

Yes. Shopify is built to handle the complexity of B2B, and manufacturers, wholesalers and distributors use it to give business buyers a fast, self-serve way to purchase. B2B features are built into the core of Shopify: company profiles, customer-specific catalogs and pricing, volume pricing, quantity rules, payment terms and quick bulk ordering. You can sell B2B and direct-to-consumer from one store, connect your ERP and the rest of your tech stack, and give your sales reps tools to order on their customers' behalf. With over 20 years of commerce expertise, fast-growing wholesale businesses trust Shopify. That's why Shopify was named a Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B. The results speak for themselves: merchants see up to 33% more self-serve orders within 12 months of adopting B2B on Shopify2, at up to 36% lower total cost of ownership than major competitors in North America1.

  1. 1Data according to research commissioned by Shopify from a leading independent consulting firm between December 2023 and January 2024 to study TCO across major platforms in North America. Read the whitepaper.
  2. 2Based on internal Shopify data for merchants active with B2B on Shopify between July 2022 and October 2024.
  3. 3Based on a study completed with a Big Three global management consulting firm in April 2023.